In order to flourish, we must have a clearly functioning ability to distinguish pleasure from pain.
That is the rock from which the more difficult discernment between good and evil may be constructed.
The thoughtful are surely capable of understanding that pain and pleasure are micro versions, in duration, size and significance, of evil and good.
Thus, it is imperative to the optimal functioning of higher beings, to whose family we claim to belong, that culture minimize, or even attempt to eliminate, using verbal reinforcement, while necessarily protecting the immature from pleasurable danger.
Perhaps this is the ultimate end of culture.
In so doing, the fields of true compassion are tilled.
Soulfully written, philosophy for all humankind!